Netflix + Hans Zimmer reimagine Audio logo.

Netflix cares deeply about its brand + audience.

Their 3-second audio logo is very strong on its own. An ode to their first original series ‘House of Cards’ - the now infamous “Ta-Dum” is Kevin Spacey’s character knocking on his desk at the end of Season one.

But the in-theatre experience is completely different from sitting at home...

So, they invested in themselves + commissioned Hans Zimmer to produce an "extended version" of their audio logo.

Brilliant.

By putting thought + care into their audio strategy (specific to channel) they will reap many rewards.

Netflix knows its theatre audience will experience the brand in surround sound + without the distraction of a second screen.

This net new 15-second composition now sits on their balance sheet as yet another owned audio asset.

Powerful + thoughtful branding.

Don't ignore planning for, investing in + leveraging the power of sound + music.