Headspace appoints John Legend as its CMO.

Headspace is a meditation app that has become a leader in mindfulness + mental training.

They recently announced that award-winning singer/songwriter/producer John Legend has been appointed as its first-ever Chief Music Officer (CMO).

Legend will work closely with Headspace Studios, to enhance its mindful meditation content + help its members ‘zone in on what matters most’, .

"I'm so excited to join the Headspace team as Chief Music Officer….” said Legend.

“Songwriting + performing requires an incredible amount of mental focus, concentration + present moment awareness. When I'm able to cancel out external noise + tune into a state of relaxed concentration, that's when the creativity flows.  That's why I'm looking forward to helping others learn how to focus on what's important to them…”

He also stated that he will “be bringing some of my friends in the music industry along with me for the ride." which has already called upon Madlib - one of hip-hop's most critically acclaimed producers, to help ‘focus find flow’.

Designed to create more mental clarity, Headspace now offers 12 different focus music stations which feature new music every month from groundbreaking artists.

Another great example of a brand leveraging the power of audio to create meaningful experiences for its customers.