“You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you want to be there.”
– Howard Schultz
Sound can invigorate a space, showcase a product, or create ambiance within a store. It has the ability to influence consumers’ behaviour and buying patterns, consciously and subconsciously. Music soundtracks your customer’s journey and having the right music will keep your shoppers shopping for longer, and can even affect price perception and willingness to buy. Having the right audio also improves employee mood and productivity which in turn helps provide better customer service.
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