Company & Contact Information

Company/Organization Name

Your Name and Role

Your Decision Authority

Who else will influence or approve this initiative?

Brand Narrative & Positioning

What is the overarching story your brand tells?

What does your brand offer and how is it different?

5 words that describe your brand characteristics

How do your core values manifest in your brand?

What main emotions should your brand evoke?

Strategic business objectives (1-3 years)

Marketing/communication challenges

Target demographic

Top 3-5 competitors

How should your brand sound?

Music styles/genres that reflect your personality

Music styles/genres that don't reflect your personality

Strong audio brand examples

Current process for selecting brand music

Initiative type

Brand Anthem Sonic Logo Full Sonic Identity System Other

Specific use cases and touchpoints

Annual media spend

Leadership alignment on audio branding (1-10)

5

Ideal project start date

Any additional context